A must-read. This article frames the conversation around what we think will be the key things that will evolve in 2015.
It’s January, and that means by now most pundits have shared their predictions around the biggest technology trends that will emerge this year. A few months ago, Gartner shared its list of the most transformative technologies of 2015, along with the ones that should command the most budget among B2B buyers. Prognostications abound around consumer digital trends, and many others have shared what they think 2015 holds for digital marketing.
If we look at some of the biggest tensions, opportunities and dynamics going on where all these technology trends intersect—and if we look at where many of the largest marketing war chests are already being spent—it isn’t all that difficult to see where some of the most compelling narratives are going to emerge around technology in 2015. Here are a few of the overarching technology storylines that will unfold this year—and that will give technology companies of…
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