Tag Archives: Lori Gama

Measure Your Sentiment with PeopleBrowsr Analytics

Mashable.com, the Social Media website that breaks hot news and keeps us all informed of Web-related topics, recently ran a post called How To Measure Social Media ROI .  The writer, Christina Warren, mentioned “Sentiment” as one of the things you should measure and analyze on your Social media. I wrote my post in response to theirs.

Measuring your “sentiment” with your Twitter friends is an interesting undertaking. Why would you want to measure such a thing? With a tracking and measuring tool, you can then improve your service and/or products you sell;  while, hand-in-hand, improve your Online Reputation. When people talk about you, in a positive way, that’s called “buzz.” When there’s “buzz” about you and your company, usually your business is doing well. How can it not? With so many conversations in the Twittersphere, Facebook and elsewhere about you, you must be doing something right–right? Yes.

Now you can easily measure the sentiment of tweets about you by using Peoplebrowsr’s Analytics. Disclosure: I am a Peoplebrowsr coach. I became one because I kept raving about how great it is for so many things in the world of Social Networking, that PB (as we affectionately call it) asked me if I’d like to be part of the team. So, yes, I evangelicize about PB quite a bit.

Here’s a screenshot of my sentiment in Twitter, for past 30 days, as measured by  Peoplebrowsr’s Analytics:

sentimentchart

Compare mine to the almighty Queen of Social Networking: Mari Smith (@MariSmith) who has 51,467 followers and is one of the kindest people I know:

marismithsentiment

Here are two more comparisons…the top image shows  Mari Smith’s Sentiment Count  and below that, is my own:

marismithchart

Interesting how big the “neutrality” is:

sentimentgraphchart

Now get going and start measuring
Go there now and do your own comparisons so you can have a benchmark. Then determine what you need to do to improve and increase positive sentiment. Then use PeopleBrowsr’s Analytics to measure again, so you have a before and after measurement.   Please comment and tell me what you think of this tool and what you think of measuring such a thing as “sentiment.”

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Social Revolución: Hispanic-fluentials

I just learned I’m a  “Hispanic-fluential.”

“Hispanic-fluentials spend more time per week interacting with others online (30 hours) than the general population of U.S. influencers, called e-fluentials (25 hours). according to a study done by Burson-Marsteller.

burson-marsteller-influential-hispanic-hours-per-week-activities

I match all the characteristics and habits of a Hispanic-fluential because I’m online more than my any of my peers; I talk about brands more often than any other group  and I talk OFF-line, in face-to-face conversations, more than my  peers.  I’m thinking I’m a pretty important person or persona to brands.

So why aren’t more brands talking to ME? When I say “talking” I mean conversations in Twitter and Facebook; and marketing campaigns specifically targeted at Hispanic-fluentials. Surely these companies who want to increase revenue pay attention to the latest data regarding Social Media marketing and Social Networking, don’t they? Data like this, from this fascinating study by Burson-Marsteller:

Hispanic-fluentials also have more interaction offline in face-to-face conversations (30 hours vs. 21 hours).
Hispanic-fluentials to be extremely well-networked, as they communicate in person, on the phone or online with many more family members, friends and coworkers each day (58 individuals) than general e-fluential population (45 individuals). Among female Hispanic-fluentials, this number jumps to 68 individuals.
Hispanic-fluentials are more likely than e-fluentials to take customer service (92 percent vs. 77 percent) and recommendations from family and friends (83 percent vs. 69 percent) into account when deciding what to buy.
Hispanic-fluentials respond strongly to promotions, with 90 percent more likely to pay attention to companies who offer them coupons and 72 percent interested in companies who send emails with promotions or offers.
  • Hispanic-fluentials also have more interaction offline in face-to-face conversations (30 hours vs. 21 hours).
  • Hispanic-fluentials to be extremely well-networked, as they communicate in person, on the phone or online with many more family members, friends and coworkers each day (58 individuals) than general e-fluential population (45 individuals). Among female Hispanic-fluentials, this number jumps to 68 individuals.
  • Hispanic-fluentials are more likely than e-fluentials to take customer service (92 percent vs. 77 percent) and recommendations from family and friends (83 percent vs. 69 percent) into account when deciding what to buy.
  • Hispanic-fluentials respond strongly to promotions, with 90 percent more likely to pay attention to companies who offer them coupons and 72 percent interested in companies who send emails with promotions or offers.

Maybe these companies simply don’t know that I’m a powerful word-of-mouth consumer -or- they don’t know how to go about marketing to Hispanic-fluentials.

“Hispanics cultivate the most extensive personal and professional networks both online and offline among the efluentials studied, attesting to the potential effectiveness of grassroots and viral campaigns,” said Theresa Rice, Director, US Hispanic for Burson-Marsteller.

We spend more time online but more importantly, we spend more time OFFline, talking to each other in face-to-face conversations. I’m living proof: when I meet someone in Twitter who brings great value, I want to get to know them more, so, after tweeting and emailing each other, I like to take it to the next level and talk on the phone, if they’re not in my part of the country–or if they are, I’ll arrange a meeting. This habit has resulted in personally and professionally enriching my life.

A Social Revolución is happening in Social media. Why aren’t we hearing more about this outside of the people who are part of it?

I’ve got an hot tip for you, big companies, (if you’re listening): Check out Latinos In Social Media and review the LATISM directory of  professionals: bloggers, Social Media marketers, PR agencies, consultants, thought-leaders, authors, mami bloggers and more. It’s a unique gathering of resources for partnerships and collaborations with the people that Hispanic-fluentials quite often turn to before purchasing products and services: their Latino/Hispanic peers.

Update: A complimentary blog post was written and published today, Black Like Me? The Missing Faces in Technology and Innovation by Robin Caldwell over at the Huffington Post. Please read it and post your comments. She poses a great question.

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Hispanic Heritage: Claudia Goffan, CEO Target Latino

In honor of Hispanic Heritage Month,  I’m featuring Latina and Latino leaders in my Social Networking blog. I asked my friends, who, actually feel more like my primas y primos (cousins) than “just” friends, to contribute their thoughts on Social Networking with Twitter.

We’re kicking off the celebration of our heritage with Claudia Goffan, president and CEO of Target Latino.

Claudia Goffon

Claudia Goffan

Today, September 16, 2009, LISTA (Latinos in Information Sciences and Technology Association announced that it named Target Latino as its Agency Of Record. Congratulations, Claudia! And congratulations, LISTA, on choosing a smart, creative, thought-provoking Latina to market your organization.

1.Why do you use Twitter?

I started using Twitter after a good friend of mine, a total SEO genius, asked me to give it a try. I was horrified at the fact that I had to limit myself to 140 characters but I gave it a shot. About one day later, I was hooked. Not only did I see its value for me and my consulting firm but also for my clients. Everybody has a different social media goal, Target Latino’s social media goal is to inform and educate onLatino Marketing, Advertising and Latino issues.

2. How is Twitter different than other Social Media websites, such as Facebook?

Twitter has a sense of urgency that other social media

sites don’t have. Everything happens now. And you need to know how to take advantage of that.

3. Describe your niche and please share how long it took you to find it, after joining Twitter (or perhaps you knew what it was before you joined).

See #1 – My social goal and the ones for my clients is well defined before entering the social media arena.

4. What are your top three tips for our readers as they begin to build their Twitter tribe?

First tip: Define your social media goal. What are you
about? What do you want to share with the world? What are you trying to accomplish? Second tip: Always be courteous and return the follows – If you do not want to follow somebody, don’t but don’t follow them and then unfollow for the sake of getting followers (that’s being a tease) Third tip: Be patient. Imagine you are at a party. Not everything happens on your schedule, right?


targetlatinotwit

5. What are your top three “never, ever do this” tips?

Never, ever spam. Never, ever tease. Never, ever get carried by emotions and say the “wrong” thing.

6. When do you take your Twitter relationships to the next level, either through actually meeting in person; or collaborating.

I usually follow my instinct. And usually you have a pretty good chance of seeing who the person is by following their tweets. You don’t get this opportunity, even in dating sites!!!

7. How do you manage your time for tweeting?

I like my tweets to be personal so I rarely schedule them (unless I am trying to help advertise a good event or worthwhile cause) I try to tweet first thing when I start my computer and then go back when I have a few minutes to spare. Same thing before going to bed. On the weekends, I try to prepare information as articles or postings on my blog to share through the week.

8. What are your top favorite tools to use that help you efficiently and smartly manage your brand through Twitter? For instance, do you do research by using search.peoplebrowsr.com to search the biographies with keywords? Seesmic or Peoplebrowsr or Tweetdeck? A virtual assistant?

I love Hootsuite. I can see my tweets and create a stream of my friend’s tweets so I can find out what they are up to. It really helps me bond!!

9. How are you monitizing Twitter?

It was never my intent to monetize Twitter for Target Latino, but I have been getting people asking for my expertise and consulting engagements. As far as my clients, I can tell you they are very happy with their results!!!

logotargetlatino10. What or who influenced you in a positive way, earlier in your life?

My mother. Youngest daughter of immigrants to Argentina. She is a retired dentist now but she always used to say to me: “Claudita, nothing in life is certain. But if you have a diploma under your wing you may not end up rich, but you will always have job security.”

11. Recently, a study done by MALDEF came out that proved that 41% of Latinas drop-out of high school in the U.S. What is your best advice to young Latinas, in middle school, high school?

You may not think it’s important. You may see many people getting rich with no studies. Not everybody gets so lucky. And think of it this way, if you are already brilliant, imagine how much more brilliant you will be if can back it up with knowledge. Keep on studying. Be a proud and accomplished Latina.

12. What is your best advice for teen-aged Latina mothers who dropped out of high school?

Having a child is a lot of work and you may not find the time to do anything else but take care of him or her and work to support yourselves, but this is 2009, you can enroll in school via the internet – take some short courses in things that interest you. You never know where it may lead and you may be pleasantly surprised!!!


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Latinos In Social Media–Mi Familia!

Have you heard the great news? Latinos In Social Media (#latISM) was born and is a rapidly-growing group. Just in time, too, because I was beginning to feel a little lonely out here. But the more I reached out to other Latina(o)s through LinkedIn, Twitter and Facebook, the more I felt like I was coming home. Befriending people within my culture is like gathering together with mi familia, who all welcome me and celebrate with me–without hesitation, with trust, and with an all-knowing embrace like primas y primos reuniting, singing, dancing–only we’re blogging, tweeting, getting LinkedIn together and building a country of Latinos on Facebook.

Videos produced by Cumba Media

“With 21 million projected Latino internet users by 2010, Latinos are adopting social media as their primary source of communication, news and entertainment faster than any other group.  Their buying power is projected to reach $1.3 Trillion by 2013.” —latISM.org

Co-Founders had a vision to “create a central resource for Latina(o)s in Social Media and the major brands who seek your expertise”

Ana Roca Castro, Premier Social Media, and Louis Pagan, The Blog of Louis Pagan, who are friends in Nueva York, co-founded Latinos In Social Media and set up outposts in the top most popular Social Media sites, such as Twitter, Facebook and LinkedIn together. Here’s what the Latinos In Social Media Facebook description says:

n74697431599_7351This group is for all the Latinos who blog, tweet, connect, tag, bookmark, work & enjoy Social Media!

We are the central resource for Latino(a)s in Social Media and the major brands who seek your expertise. Introduce yourself & add your business link(s) to the LATISM Directory. We support each other and become stronger by promoting our fellow Latinos.

Bienvenidos

That’s a significant phrase for me: “We support each other and become stronger by promoting our fellow Latinos.” If you are a Latina(o) in Social Media, reach out to your hermanas y hermanos. Join us in the groups we’re building in LinkedIn, Twitter, Facebook, and Twitteros. If there are other Social Media websites and/or groups out there, please comment on this blog post and let me know about you so I can promote you, too.

Tribes need leaders
When I read the latest U.S. Census Bureau statistics regarding the Latino/Hispanic population, I get excited because we’re a growing group within the U.S. population but I get even more excited because we are also organizing ourselves as we grow. I see why Ana Roca Castro and Louis Pagan started Latinos in Social Media because we need to unite and be organized: we’re a tribe, as Seth Godin says (he’s so great: he defined another great sociological phrase into a new meaning).

And just like Seth Godin mandates tribes to have leaders, so we, the Latinos in Social Media and those who are not into Social Media yet, must  have leaders. Here’s why: when you review the Census Bureau stats, take a look at the statistics that cover the upcoming generation: these children need to know that they can grow up in a world without prejudice, with trust, and with education, they can be powerful.

25%
Percentage of children younger than 5 who were Hispanic in 2008. All in all, Hispanics comprised 22 percent of children younger than 18.
Source: Population estimates <http://www.census.gov/Press-Release/www/releases/archives/population/013733.html>

One community, many voices
My new friend, Jennifer, founder of Mami2Mommy, has a wonderful tagline: Una comminidad, many voices. I love that tagline because it’s bilingual and because it sums up who we are: we’re one community yet we have many unique gifts to offer the world, if only they would be more open to our gifts. With that 25% of the U.S. population being Latino/Hispanic children under the age of 5, we need to be watchful of our behavior NOW and set the example for our children and grandchildren: to show them leadership, to teach them that education is critical to one’s success and that the inherent entreprenurial spirit that lies within the hearts of many, many Latinos/Hispanics should be encouraged to come to life and bring good ideas, messages and causes to life and into MOVEMENT so that we continue to evolve as a human race on this one planet we all live on, which, by the way, is no longer seperated into nations or physical countries: we are becoming The Country of Facebook…but that’s my next blog post….please share your comments, I’d love to hear from you. Be sure to leave your twitter name and/or Facebook link so readers and I can connect with you. Gracias!

If you a Latina(o) in Social Media, be sure to add yourself to this directory on LatISM.org:
http://latism.us/directory/?l=view

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Are you providing outstanding service on your website?

If you had a retail store, you’d make sure your store was sparkling clean; your products were stocked and easy-to-reach; all the aisles were easy to walk through-you’d do all this preparation before you advertised your grand opening, right? You’d take care of the details that would make your customers happy, like having plenty of properly trained/friendly staff; an easy check-out process and you’d also heavily promote the thing you wanted people to buy the most of, right?
Are you providing the same outstanding service on your Web site?
If you owned a bricks-and-mortar store, before you advertised and brought an influx of traffic into your store, you would make sure your store and staff were ready to deal with these customers, right? Otherwise, no matter how many people you bring in, if they don’t get great customer service and can’t find what they need, they probably won’t be back. Not to mention that they’ll tell 10 other people how poorly run your store was.
The same concept applies to your Web site: before you make it Search Engine-friendly to bring in targeted traffic, be sure your Web site is Search-friendly. Unfortunately, many Web site owners, from the entrepreneur to the huge corporation, fail to grasp this concept and end up wasting thousands of dollars on a pretty Web site that doesn’t work.
Your Web site should be your digital salesperson, greeting, informing and directing visitors to the point of purchase. By the way, the point of “purchase” can be for something other than a product or service; it could be to contact you; make a donation; to subscribe to your newsletter; to fill out your survey; to download your E-book or some other “buy-in”). Your Web site can work for you like a whole team of properly trained people, only instead of an 8 hour shift, your site can work twenty-four hours a day, seven days a week and doesn’t need a lunch break.
How can your Web site work for you and convert visitors into customers just like a real live team of well-trained employees would do? It’s all in the planning. The pretty stuff comes later. If you want your Web site to work for you, you need to cook the ingredients in a certain order: prioritize the information architecture and copy writing over the design of the look-and-feel. The design is important but all too often Web site owners want to begin with the way it will look rather than the way it will sell.
The first two steps to take toward building a Web site that works are:
Step One – A Search-friendly Site: The first step in creating a strategic, results-oriented Web site, even before bringing targeted traffic in, must be to properly plan and execute how to deal with those potential customers coming into your Web site. Decide on your strategy so you can get good results.
Step Two – Wireframes: Just like a sculptor would create the wireframe before adding the clay, you should create the wireframe of your Web site before adding words, color and detail, which will be shaped (written, designed and programmed) into a final form. You can do this yourself on paper: map out the goal of every page before you get your copy professionally written by a Web-experienced writer. Decide who you’re talking to (who are your markets?) and organize your information accordingly. Be sure to include a call-to-action on every page and an easy purchase process or easy way to contact you. Sounds like we’re talking about marketing instead of “just a Web site”, doesn’t it? Knowing how to create a Web site that is a marketing tool and not just a pretty thing to look at is crucial if you want your business or organization to succeed online.
Just as the retail store owner stocks her shelves and trains her staff before the grand opening of her store, you need to anticipate what your Web site visitors will need before they arrive at your site. Provide the information they need right away. Don’t rely on your navigation menu to guide them around your site-be sure to put text links in your copy to lead them, like taking them by the hand, up and down your “aisles” or in this case, your Web site pages. The thing you want them to buy or do or take action on should be featured so they can’t overlook it.
More and more Web site owners and managers are realizing how important it is to bring targeted traffic into their Web sites as they build them. But before your site is made Search Engine-friendly be sure your Web site is ready to properly deal with that targeted traffic by making it a Search-friendly site.

If you had a retail store, you’d make sure your store was sparkling clean; your products were stocked and easy-to-reach; and all the aisles were easy to walk through-you’d do all this preparation before you advertised your grand opening, right?

You’d do other things, too, such as taking care of the details that would make your customers happy, like having plenty of properly trained/friendly staff; an easy check-out process and you’d also heavily promote the thing you wanted people to buy the most of, right?

macys

Before you advertised and brought an influx of traffic into your store, you would make sure your store and staff were ready to deal with these customers, right? Otherwise, no matter how many people you bring in, if they don’t get great customer service and can’t find what they need, they probably won’t be back. Not to mention that they’ll tell 10 other people how poorly run your store was.

This same type of thinking applies to your website, as well: providing outstanding customer service.

The same concept applies to your website: before you link promote it in your Social Media marketing and before you get found in Google, be sure your website is ready. Unfortunately, many website owners, from the entrepreneur to the huge corporation, fail to grasp this concept and end up wasting thousands of dollars on a pretty website that doesn’t work.

Your website should be your digital salesperson, greeting, informing and directing visitors to the point of purchase. The point of “purchase” can be for something other than a product or service; it could be to contact you; make a donation; to subscribe to your newsletter; to fill out your survey; to download your E-book or some other “buy-in”.

woman_shopping

Your website can work for you like a whole team of properly trained people, only instead of an 8 hour shift, your site can work twenty-four hours a day, seven days a week and it doesn’t need a lunch break.

How can you make your website work like a team of sales people? It’s all in the planning.

How can your website work for you and convert visitors into customers just like a real life team of well-trained employees would do? It’s all in the planning. The pretty stuff comes afterward. If you want your website to work for you, you need to cook the ingredients in a certain order: prioritize the information architecture and copywriting OVER the design. The design is important but all too often website owners want to begin with the way it will look rather than the way it will sell.

The first two steps to take toward building a website that works are:

Step One – Create a plan: The first step in creating a strategic, results-oriented website, even before bringing targeted traffic in, must be to properly plan and execute how to deal with those potential customers coming into your website. Decide on your strategy so you can get good results. Strategy involves:

  • studying the competition to see what you can offer that they aren’t offering;
  • researching a niche; researching your target audience/tribe;
  • then deciding on a goal with action steps.

Step Two – Wireframes: Just like a sculptor would create the wireframe before adding the clay, you should create the wireframe of your website before adding words, color and detail, which will be shaped (written, designed and programmed) into a final form. You can do this yourself on paper: map out the goal of every page before you get your copy professionally written by a Web-experienced writer. Decide whom you’re talking to (who are your potential raving fans, your tribe, your community?) and organize your information accordingly. Be sure to include a call-to-action on every page (example: “Download your free white paper with tips on…” –in exchange for their email address and first name, so you can market to them later on, too)  and an easy purchase process or easy way to contact you. Sounds like we’re talking about marketing instead of “just a website”, doesn’t it? Knowing how to create a website that is a marketing tool and not just a pretty thing to look at is crucial if you want your business or organization to succeed online.

Just as the retail store owner stocks her shelves and trains her staff before the grand opening of her store, you need to anticipate what your website visitors will need before they arrive at your site. Provide the information they need right away. Don’t rely on your navigation menu to guide them around your site-be sure to put text links in your copy to lead them, like taking them by the hand, up and down your “aisles” or in this case, your website pages. The thing you want them to buy or do or take action on should be featured so they can’t overlook it.

pfcps

PFCPS.com

Before your site is found in Google, be sure your website is ready to properly deal with that targeted traffic by making it an easy-to-use website.

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Become a Twitter Pro In 20 Days

Brand new beginners to Twitter need a lot of help.
I remember how overwhelming and confusing Twitter was when I took my first peek at it and that’s why I decided to write an e-book that explains every component: the who, what, when and why of Twitter and include a workbook that guides you every day, for 20 days, showing you what to do so you can make use of every minute of your time. [Be sure to scroll down and read testimonials of my Social Media work].

You might be a beginner or you might have been tweeting for a while now–remember when you started?  I remember I saw a bunch of short messages with small pictures of people next to the messages. So I thought, “Are these people talking to each other? Is this like a chat room?” (No, Twitter is not a chat room).

twitterLoriGama

The messages were like random snatches of conversation yet I could tell that none of these people were talking TO each other: they seemed to be talking to someone who wasn’t  visible to me. I was intrigued, confused and delighted all at the same time. But thought it was frivolous. I thought “How can I possibly find a use for this? I don’t have time to twitter!”

Boy, was I wrong. Since then, I’ve made friends who feel like people I’ve been destined to know; I’ve increased my income substantially and I continue to get referrals from people in my Social Networks, especially in Twitter.

The more I use Twitter to connect with and promote other people (and sometimes myself), to teach people, laugh and cry with people, the more I see that Twitter is NOT frivolous, in fact, I think Twitter and Social Networking is evolving us as a human race. Certainly, Twitter is enabling me to reach an audience that connects with my message on different levels.  Some of these people are leaders, politicians, celebrities—people I would never have had access to if it weren’t for Twitter.

You’re here because someone YOU know connected you to me.
Or you’re here because you read my words and FELT a connection.
Or you’re here because you saw my Twitter profile and FELT DRAWN to me in some way.

Bottomline: we are now connected to each other because of Social Networking via Twitter.

I’d like to show you how you can build your own community of people who’ll become your friends, eager to help you and refer tips and resources and even work to you!

You’ll also begin to see how you can use Twitter to build a legacy of your life: like a documentation of moments that were meaningful to you. Your children will be left a precious gift when you depart this life-your tweets.

151
My Twitter workbook for beginners, which is called “Become a Twitter Pro In 20 Days,” is meant to help the business owner who wants to learn how to create a buzz around her/his company and get step-by-step instructions on how to do it: when to Tweet: how long to Tweet each day: and what to say.

Bonuses include:

  • Access to my Twitter Kings and Queens–my friends in Twitter who have thousands of followers and lots of great advice to share with you and only you–when you tweet them a special password.
  • Access to me: you can ask me for my advice tailored specifically for you.
  • Special Twitter Parties: once a week you can drop into our Twitter Pro in 20 Days party and become friends with others who’ve bought my e-book. Compare notes; follow each other; help each other and gain more new tips I save only for you who have bought my e-book.
  • claudia “Lori is “the” epitome of “influential.” I am lucky to have had many opportunities of engaging in conversation with her and I have observed her work. Knowledgeable, extremely capable and versatile. She will always greet you with a warm smile. A master of social media, she knows how to work the “scene.” I highly recommend her if either you are starting to get your feet wet on the social media arena or you are well versed in social media matters and need the advice of an expert.”
    Claudia “Havi” Goffan, President, Target Latino


    RoxieHeadShots_005Twitter_bigger“I have known Lori Gama now for several years and proud to have her as a business associate and friend. We belong to several networking groups and have hired Lori to help me optimize my web site and recently with understanding and taking my social media to a higher level. Lori is highly knowledgeable in both web design and as a media trainer. She does superlative work and is so creative. She is so supportive to all women in business and her community. She is trustworthily, consistent and reliable. I would recommend her to anyone who needs web design or help with understanding this fast moving social media.”
    -Roxie Ellis, owner of Ellis Ranch: Wedding and Event Center, Loveland, CO

By investing 30-90 minutes per day for the first 7 days, you’ll learn how to use the tools and links I provide within the workbook. Then you can pull back or ramp up the time you spend building your Twitter tribe–the amount of time you spend is up to you. I’ll give you a foundation to build on.

Here’s an overview of the content of “Become a Twitter Pro in 20 Days”:

Section 1
Get your house in order before you get social

  • Your online reputation has to sparkle before you engage in conversation with new friends. Your website, blog, LinkedIn profile, Google profile should all be sparkling before you tweet and facebook. I show you how to get your “house” in order.
  • Web site: Learn what my S.M.A.R.T. Strategy is so you can create your S.M.A.R.T. website.
  • Blog: Learn why you should blog, how to get started, then watch your traffic increase after applying my effective tips.
  • Other Social Media you should have up and running before beginning Twitter: Basic tips to complete your LinkedIn profile, Google profile and Facebook page.
  • Social Media: Should you be here? This section helps you decide the answer to that question.
  • What’s REALLY Going On In Twitter?
  • When should you tweet?
  • How much time should you spend on Twitter?
  • Why you should be on Twitter: Be accessible, be social, give to others.
  • Create your Social Media Plan
  • Define your goal: then Write your Twitter Action plan (This is written in my e-book: you simply fill in the blanks).
  • Write your Social Media mission statement
  • Brand: everyone has one. Is yours defined enough that you can sum it up in one sentence?
  • Define your “X” factor: what attracts people to you?
  • What’s the message you want people to remember?
  • Twitter Profile Set-up: step-by-step instructions.
  • Etiquette: The importance of tweeting the right way
  • Do’s and don’ts to follow so you’ll shine instead of stumble.
  • Security: Tips to help you recognize phishyness: Learn how to recognize and avoid spammers, hackers, hijackers, users.
  • Glossary of Twitter words: What does “RT” stand for? What’s a “hashtag?” What is #FollowFriday and why should I do it? These, and many other mysterious terms are defined for you in this handy-dandy Twitter glossary. Refer to it so you don’t get stuck.

Here’s what’s in my Workbook (included in the same e-book!):

Twitter Tips and Time Management Workbook

In this section I virtually hold your hand and lead you through Twitter with checklists; customizable tweets that you can use to get started; tips on where to find content to tweet about; when to tweet about yourself (hint: it’s not as often as you’d like to) and budgeted amounts of time; so you can easily manage your daily Social Networking and become a Twitter Pro in 20 days.

Bonuses include access to my Twitter friends, the Kings and Queens of the Twitterverse and instructions on sending me a tweet so you can get one-on-one help as you begin to tweet.

The First 8 Days: You’ll spend these amounts of time to become a pro and in my e-book you’ll find out exactly what you’ll be doing with this time:
Sunday: 2 hours
Monday: 1 hour
Tuesday: 45 minutes
Wednesday: 30 minutes
Thursday: 20 minutes
Friday: 1 hour
Saturday: 1 hour
Sunday: Take the day off—if you want.

Then I take you by the hand (virtually) and guide you for the next 12 days, similar to the first 8 days above, except you’ll spend much less time: from 5 minutes to 30 minutes per day (or more if you want to build your community more quickly).

The last section of my e-book is filled with  my sizzling hot advice. I have a growing community of over 4000 followers in Twitter who’ve chosen to follow me–I did not use any robots to obtain followers. I share my knowledge with you so you can “organically” grow followers who will stick by you forever because they were drawn to you in a natural way.

  • Formulas: different ways to tweet your way through the day
  • Juicy tips about the best tools to use
  • 10 tips to help you attract more followers
  • How to build relationships and make new friends
  • Become a niche expert
  • Your Success Benchmark: How to measure and analyze your Social Media success
  • Analyze your Twitter bio and re-write it, based on my tips, so you attract more followers
  • How to tweet so you show up in Google searches

I end by asking you to send me your results—you might get included in my next e-book.

Special price for advanced orders

I’m offering a special price for my supporters: when you purchase my e-book now, and receive it later when I’m finished writing it, you pay only $20! When I’m done writing my e-book and I start promoting it, the price will be $27. Pay for it now and get rewarded with a special advanced order price of only $20. This price is only good until November 1, 2009. After that, the price of my Become a Twitter Pro in 20 Days e-book will only be offered at the regular price of $27. Buy it now for only $20:

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I’m really enjoying turning people on to Twitter. It will be fascinating to see your results  in 30 days and then 3 months from now, after you’ve used my new e-book. My Social Networking has always been part of me/who I am and I know how to network in the “real” world.  It’s just that now, through Twitter, my blog and video: I am amplifying my message and reaching thousands of people and soon, I’ll reach millions. I want to share my knowledge with you so you can amplify your message and reach thousands or even millions of people, too.

Be Among the First Twitter Pro’s In 20 Days
Be among the first people in the whole world to receive my e-book at this special price only for you.

When I’ve completed writing my e-book and preparing it for publication, which will be by October 31, you’ll be one of the first to receive it.
Please place your advanced order now. Would you please tweet me when you’ve done that? I’d love to meet you that way and I’ll re-tweet you to my 4000+ community of followers! Thank you!

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Filed under Lori Gama, Social Networking